PORTFOLIO
NFL Hall of Fame Village Media Group
Visual Designer June 2022 – April 2023
Focus: Create Generative Artwork Collection / Handle existing client issues
Tools: Adobe Creative Suite, Crossmint Integration, HTML, CSS, Polygon Blockchain, Discord, FTX Troubleshooting
Industry Tags: Digital Collectibles, NFTs, Web3, Marketing
I developed a generative pixel art collection of 2,000 Hall of Fame villagers and conceptualized the HOFV PASS system, while building the minting website with Crossmint integration to enable seamless credit card purchases of Polygon-based NFT assets, and editing promotional videos to amplify the company’s launch.
The HOFV Diamond Passes sold out instantly, in stark contrast to the modest sales of lesser villager passes, though the FTX NFT Marketplace’s collapse hindered growth by alienating customers who had previously purchased inflated NFL Hall of Fame Player NFTs.