A.C.Dell

Professional experience as a content creator, illustrator, and web developer with deep expertise across digital platforms and social media. I’ve worked with a range of brands—from lifestyle and consumer products to crypto and Web3 ventures.

Pusser’s West Indies Lifestyle Brand

As Art & Marketing Director for over a decade, I spearheaded the creative vision for this lifestyle brand, personally crafting bespoke illustrations, product designs, and packaging solutions that captured its essence—driving the creation of every top-selling item.

I crafted comprehensive artwork for the entire company, spanning signage, menus, product designs, and beyond.

I built the e-commerce storefront from the ground up using WooCommerce, orchestrated high-impact email campaigns that nurtured a 100k+ customer database, and worked directly with founder and Chairman Charles Tobias in his British Virgin Islands home office.

Illustration for Apparel
Illustration / Branding
Brand Identity / Illustration
Product Packaging Design Rum Cake Tin
Product Packaging Design Rum Cake Tin
Custom Map Illustration
Illustration for Apparel
Illustration for Apparel
Illustration & Apparel Design
Product & Packaging Design
Product Design / Print Design / Typesetting
Content
Packaging Design
Packaging Design / Typesetting
Product Packaging Design
Online Store Development & Management
Email Design
Product Design
Large Format Drink Menu
Large Format Drink Menu

KryptoMooks™ Generative Digital Collectibles on Ethereum

Created iconic digital character, ‘MOOKS’ for sale as digital collectibles. Generated over 19 ETH (over $50,000 USD), in total volume. Secured prominent placement of MOOKS on social media sites to build demand and bran recognition, resulting in over 7,500 followers on X and the sell-out of the entire collection. Developed concept and art from idea to execution.

Sunora Bacanora | Amigo Brands

At Sunora Bacanora, I spearheaded a complete rebuild of the website and brand makeover—crafting new infographics, maps, educational materials, the full investor deck, visual presentation materials for the founder, a store locator, animated banner ads, all in-store promotional graphics and copy, and product packaging combos for Costco sales (a deal I helped secure)—that unlocked over $3 million in new investments, while also designing promotional videos, recipe books, and cocktail guides; building a WooCommerce online store to sell custom-designed tee shirts and hats; attending brand exhibitions, hosting cocktail competitions to promote the brand; and maintaining my role as an equity partner.

Web Animation
Brand Identity / Logos
Presentation Video
Web Design
Presentation Video
Sunora Bacanora Photoshoot
Store Locator / Web Development
Website Design
Web Development / Online Store
Brand Deck Creation
Recipe Book
Cocktail Recipe Book
Cocktail Recipe Book
Website Design
Social Media Content
Infographic for Social Media
Presentation Development
Online Store & Product Design
Animated Banners

NFL Hall of Fame Village Media

I developed a generative pixel art collection of 2,000 Hall of Fame villagers and conceptualized the HOFV PASS system, while building the minting website with Crossmint integration to enable seamless credit card purchases of Polygon-based NFT assets, and editing promotional videos to amplify the company’s launch.

NFT Web Design
Web Design
Web Design
Minting Site Creation
Generative Pixel Art Characters

The HOFV Diamond Passes sold out instantly, in stark contrast to the modest sales of lesser villager passes, though the FTX NFT Marketplace’s collapse hindered growth by alienating customers who had previously purchased inflated NFL Hall of Fame Player NFTs.

Print Design Projects

I’ve spent over a decade in print design, working on signage, menus, banners, and ads for retail and events. I’m an expert with Illustrator and the Adobe Creative Suite, with a strong focus on details like typography, color, and layout to stay true to brand guidelines; I also handle copywriting to support the visuals effectively.

Rum Bar Menu Design
Sign Design
Sign Design
Table Tent Design
Printed Ticket Design
Events Calendar
Events Calendar
Menu Design
Menu Design / Branding
Signage Design

Social Media Content / Artificial Intelligence Integration

As a high-level content creator, I deliver fast, professional social media assets—from targeted posts and threads to polished visuals—that consistently drive viral reach and deep engagement. I’ve crafted banner art for numerous projects that’s still live and converting today, and I strategically leverage AI to produce stunning, channel-optimized graphics that elevate brands on platforms like Instagram and X. In short, my skills match the best in the field, turning concepts into high-impact content that resonates and delivers results.

Website Design / Game Development
Online Game Coding / AI
WooCommerce Development
Content Illustration & Design
Banner Design for Exchange Listing
Content Design for Social Media
Illustration for Social Media
Content Illustration & Design
Illustration / Branding
AI Image content
Photoshop / Illustration
Illustration / Content
Illustration / Content
Illustration / Content

Playful clip promoting Pond0x for Social Media

Pixel Art Animation & Video

Livestream / Open Broadcast to YouTube Channel

I spearheaded the deployment of four live-streaming web cameras strategically positioned at key locations in the British Virgin Islands for The Pusser’s Company Store, broadcasting captivating real-time feeds directly to YouTube that immersed viewers in the brand’s vibrant world and boosted online engagement. These streams featured an innovative Discord chatbot that interacted dynamically with users in real time, answering questions, sharing brand stories, and fostering a lively community around the live views. Tragically, Hurricane Irma ravaged the islands in 2017, completely destroying all four cameras along with much of the company’s infrastructure, marking a significant setback that halted this groundbreaking digital initiative.