PORTFOLIO
Pusser’s Company Store | Pusser’s Rum
Art & Marketing Director January 2009 – April 2021
Focus: Developed brand identity across apparel, packaging and retail
Tools: Adobe Creative Suite, WooCommerce, Google Analytics, Full Print Shop / Signage
Industry Tags: Lifestyle Brand, Branding, Tropical, Nautical
As Art & Marketing Director for over a decade, I spearheaded the creative vision for this lifestyle brand, personally crafting bespoke illustrations, product designs, and packaging solutions that captured its essence—driving the creation of every top-selling item.
I crafted comprehensive artwork for the entire company, spanning signage, menus, product designs, and beyond.
I built the e-commerce storefront from the ground up using WooCommerce, orchestrated high-impact email campaigns that nurtured a 100k+ customer database, and worked directly with founder and Chairman Charles Tobias in his British Virgin Islands home office.
Below is the inside of the poster sized (Available for sale also!), Ladies & Gentlemen’s Drinking Companion – Packed to the maximum with details, recipes, jokes, tropical & nautical and all things sailing and of course . . . drinking.
