Professional experience as a content creator, illustrator, and web developer with deep expertise across digital platforms and social media. I’ve worked with a range of brands—from lifestyle and consumer products to crypto and Web3 ventures.

Investry Website design / development

For Investry, we created a complete digital presence that reflects the firm’s focus on sustainable wealth. The project included custom website design and coding, a distinct brand identity and color book, and engaging graphics and short-form video content. We built a dedicated call-to-action page with Calendly integration to make scheduling effortless, and connected Google Analytics and Mailchimp for tracking and outreach. The site was mobile-tested with a separate responsive design, ensuring a polished experience on every device.

Stan Getz Archive | Getz Gilberto Re-release copywriting

Recently, I was hired to lead archival efforts for the Getz Archive, conducting on-site work at the Stan Getz mansion to meticulously gather, document, and archive a vast array of materials related to the legendary jazz musician’s legacy. This included handling hundreds of reel-to-reel tapes in various sizes, along with video tapes, audio cassettes, and identifying unique memorabilia opportunities. My efforts extended to photographing these items for preservation and ensuring they were professionally archived to maintain their historical integrity. Furthermore, I established a comprehensive web database to catalog these materials. In addition to this archival work, I edited the liner notes and copy, with Monica Getz, for the re-release of the iconic album Getz/Gilberto, the Grammy Award-winning collaboration between Stan Getz and João Gilberto that revolutionized bossa nova and jazz fusion.

Road Town Rum Bar Menu Design & Copywriting

I designed this signature drink menu for the new Road Town Rum Bar concept, blending bold visuals, original copywriting, and extensive layout work to create a vibrant, storytelling-driven piece. Every recipe was paired with playful descriptions, illustrations, and a cohesive design system that reflects the brand’s Caribbean-inspired identity. From concept through design and copy, I crafted a menu that feels both authentic and engaging — setting the tone for a new chain of rum bars now launching.

Holyshirt dot Fun Online Store Development

I built HolyShirt.fun from the ground up in collaboration with the business owner, creating a fully operational online store on WordPress. The site integrates the Printify backend to automatically feed in products and images, streamlining fulfillment and product management. I handled the full setup — from securing the domain and configuring DNS to designing the store layout, branding, and custom graphics — delivering a polished e-commerce platform ready for growth.

Pusser’s West Indies Lifestyle Brand

As Art & Marketing Director for over a decade, I spearheaded the creative vision for this lifestyle brand, personally crafting bespoke illustrations, product designs, and packaging solutions that captured its essence—driving the creation of every top-selling item.

I crafted comprehensive artwork for the entire company, spanning signage, menus, product designs, and beyond.

I built the e-commerce storefront from the ground up using WooCommerce, orchestrated high-impact email campaigns that nurtured a 100k+ customer database, and worked directly with founder and Chairman Charles Tobias in his British Virgin Islands home office.

KryptoMooks™ Generative Digital Collectibles on Ethereum

Created iconic digital character, ‘MOOKS’ for sale as digital collectibles. Generated over 19 ETH (over $50,000 USD), in total volume. Secured prominent placement of MOOKS on social media sites to build demand and bran recognition, resulting in over 7,500 followers on X and the sell-out of the entire collection. Developed concept and art from idea to execution.

Sunora Bacanora | Amigo Brands

At Sunora Bacanora, I spearheaded a complete rebuild of the website and brand makeover—crafting new infographics, maps, educational materials, the full investor deck, visual presentation materials for the founder, a store locator, animated banner ads, all in-store promotional graphics and copy, and product packaging combos for Costco sales (a deal I helped secure)—that unlocked over $3 million in new investments, while also designing promotional videos, recipe books, and cocktail guides; building a WooCommerce online store to sell custom-designed tee shirts and hats; attending brand exhibitions, hosting cocktail competitions to promote the brand; and maintaining my role as an equity partner.

NFL Hall of Fame Village Media

I developed a generative pixel art collection of 2,000 Hall of Fame villagers and conceptualized the HOFV PASS system, while building the minting website with Crossmint integration to enable seamless credit card purchases of Polygon-based NFT assets, and editing promotional videos to amplify the company’s launch.

The HOFV Diamond Passes sold out instantly, in stark contrast to the modest sales of lesser villager passes, though the FTX NFT Marketplace’s collapse hindered growth by alienating customers who had previously purchased inflated NFL Hall of Fame Player NFTs.

Print Design Projects

I’ve spent over a decade in print design, working on signage, menus, banners, and ads for retail and events. I’m an expert with Illustrator and the Adobe Creative Suite, with a strong focus on details like typography, color, and layout to stay true to brand guidelines; I also handle copywriting to support the visuals effectively.

Social Media Content / Artificial Intelligence Integration

As a high-level content creator, I deliver fast, professional social media assets—from targeted posts and threads to polished visuals—that consistently drive viral reach and deep engagement. I’ve crafted banner art for numerous projects that’s still live and converting today, and I strategically leverage AI to produce stunning, channel-optimized graphics that elevate brands on platforms like Instagram and X. In short, my skills match the best in the field, turning concepts into high-impact content that resonates and delivers results.

Playful clip promoting Pond0x for Social Media

Pixel Art Animation & Video

Livestream / Open Broadcast to YouTube Channel

I spearheaded the deployment of four live-streaming web cameras strategically positioned at key locations in the British Virgin Islands for The Pusser’s Company Store, broadcasting captivating real-time feeds directly to YouTube that immersed viewers in the brand’s vibrant world and boosted online engagement. These streams featured an innovative Discord chatbot that interacted dynamically with users in real time, answering questions, sharing brand stories, and fostering a lively community around the live views. Tragically, Hurricane Irma ravaged the islands in 2017, completely destroying all four cameras along with much of the company’s infrastructure, marking a significant setback that halted this groundbreaking digital initiative.